CLIENT
Saturated Inc.
LOCALITY
Nashville, Tennessee
DATE
May 2020
CATEGORY
Branding
TYPE
Logo, Marketing
MEDIUM
Digital
One of the easiest ways to create a memorable brand is through a good logo. Sometimes when first starting out it is created in a way that prevents wide-scale use. Saturated Ice Cream’s first project was to create a vector version of the original logo so that it could continue to be utilized in the future.
Working with an existing logo can make the process of creating a vector version much easier. In this project, the original logo was traced in Adobe Illustrator and then the color gradient was matched pulling four colors from the original logo. These colors and the font were then provided to the business to help them further establish their brand continuity across the business.
