Fluid Designs, Riverside Vibes: Mälarpaviljongen's Tucked Stockholm Graphics
CLIENT
Mälarpaviljongen
LOCALITY
Stockholm, Sweden
DATE
July 2023
CATEGORY
Content
TYPE
Graphic Design, Graphics, Print
SERVICE PROVIDED
Graphic Design - Y
MEDIUM
Digital + Print
STATUS
Completed
Dive into the enchanting realm of "Tucked Stockholm" at Malarpaviljongen, where the art of drag takes center stage against the picturesque riverside backdrop. Striking graphics and thoughtfully designed posters serve as visual ambassadors, effectively capturing the essence of an event and enticing potential attendees by conveying key details, ambiance, and excitement in a single glance. Our graphics for the Tucked series do just this while welcoming guests to the charming and well-known waterfront pavilion.
Mälarpaviljongen is a garden oasis destination in central Stockholm with great fare, friendly staff, and spectacular surroundings. The doors are welcome to those of acceptance, love, and tolerance of everyone within, which inspired the first iteration of this design from the Queens at Mälarpaviljongen project.
The spirit of "Tucked Stockholm" comes alive as drag performers grace the designs with their mesmerizing imagery, embodying the essence of diversity, freedom, and authenticity. Our graphics echo the dynamic energy of their performances, encapsulating the very heart of "Tucked Stockholm." Each element, pixel, and hue mirrors the vivacity of the event, merging seamlessly with the riverside ambiance. As the sun sets and the lights shimmer upon the water, you'll find yourself immersed in an experience that transcends the ordinary.
Poster Assets
First poster design for print
Second poster design for print
Third poster design for print
Keeping with the previous concept, Mälarpaviljongen’s logo was used as a starting point utilizing the pier connecting to the land. Trees with sparkles and glitter were added to each side, and the illusion of water below the pavilion. In the background, a faint but still identifiable illustration of Stockholm’s most recognizable architecture mélanges together, creating the skyline. This then set the stage for the drag artist performers to compliment the poster and integrate above the pavilion with the background matching or complimenting their outfit palette.
Each poster design served as a promotional tool for the event, harnessing the enduring power of printed posters for effective publicity. In the digital age, printed posters offer a tactile, attention-grabbing experience that leaves a lasting impression. Posters were present in The Green Queen and a handful of other locations. Their physical presence captures curiosity and reinforces the event's visibility, making them a valuable asset for publicity in the culturally rich Stockholm markets.
Social Media Assets
Social media assets are tailored visual and textual elements designed for platforms like Instagram, Facebook, and Twitter. Instagram Story assets are a subset created for the temporary nature of Stories. In Stockholm's event marketing, these assets play a key role in swiftly engaging the tech-savvy audience, effectively conveying event details, and aligning with the city's dynamic image.
ZFMK Creative created a series of social media assets for Mälarpaviljongen to utilize to promote their Tucked event series, including images (above) and animated graphics (right). Animated graphics can enhance social media post reach by capturing attention through movement, making the content stand out in busy feeds. The dynamic nature of animations encourages users to stop scrolling, increasing engagement and expanding the promotional message's visibility.
Tucked PRIDE Edition Poster for print as part of the 2023 Mälarpaviljongen PRIDE line-up.
